Anything done in extremes isn't healthy, and parents should limit both the time and money invested in Pokémon, but like baseball cards, P.O.G.S, stickers, and anything else kids get into, it needs to be balanced, and they need to know what is real and what is make believe. God gave children incredible imaginations.... the creators of Pokémon have tapped into that in a way that baffles adults who aren't on the inside track.